Do you know your ‘why’ for 2021?


On my desk is a champagne flute. Now, before you think that I spend my day sipping Dom Pérignon, let me explain.

While it might be a wonderful idea to taste the best vintage between Zoom meetings, the vessel sits by my computer as a reminder. This object, you see, helped me achieve my MBA! It was not because I drank fine sparkling wine while studying; rather it was a constant, visual encouragement.

Every time I became weary or distracted from researching and writing my assignments, I would look at the glass. As I did, I visualised what it would be like seeing it filled with champagne as I celebrated my achievement with my family and friends.

In my mind’s eye, I felt the joy of wearing my cap and gown and the sense of achievement as I raised that very champagne flute to toast my success.

Even in the most difficult moments, switching my glance to look at my glass was the encouragement I needed. Without getting through the work in hand I’d never have the chance to lift it!

Know Your ‘Why’

I mentioned this story last week to an amazing group of people who joined me for my first ever Writing My Book course.

A total of 10 people from across the world (as far afield as the North of England to Australia) took part in the inaugural session. It was such a humbling moment as I had sold out of places on the 100-day course weeks ago!

Limiting the numbers is necessary because I lead the sessions and coach everyone personally. It is extremely important in helping everyone achieve success, and I don’t want to spread myself too thinly.

The first session is entitled ‘Know Your Why’! In it, we explore why delegates want to write a book. If you have little idea as to why you’re doing something, it is highly unlikely that you will persevere. In the most difficult, frustrating times, you will simply switch off!

There were some very interesting comments as to why people wanted to write a book. Some of the budding authors wanted to share their experience to encourage their readers. A number wanted to supplement their income, while others recognised a book would increase their influence.

Everyone then used the Relationology Motivation Spider – a way to chart significance of influential inputs, not an arachnid – to map out their ‘why’. This illustration can then be used to drive delegates on the occasion when they disappear down an avenue of procrastination or cul-de-sac of despair! It is the motivation you need to get you to the finish line.

Your path in 2021

Knowing your ‘why’ helps business leaders as well as budding authors. Most people work for money, but how meaningful is your work?

A Harvard Business Review study a few years ago discovered that 9 out of 10 people were willing to be paid less for more meaningful work. That is a staggering statistic!

What it tells me is that many people have lost their ‘why’ and replaced it with ‘money’. And yet having more money clearly doesn’t necessarily lead to achievement or satisfaction.

We have now stepped through the door of a new year. Yes, it may feel remarkably familiar to how last year ended, but it is a new dawn. With vaccinations being administered, there is hope that 2021 will see the world opening up a lot more than the past 10 months.

What is your plan? What is your why? Have you set a goal?

I would encourage you to consider all this today. Map out how your year will look, but don’t stop at 12 months, go further and reflect on your plans, why and goals the next 2 or 3 years!

My belief remains that the true currency of business is relationships, not money. So, try focusing on the relationships you will collect, keep and grow this year. It is mind-blowing how prioritising relationships transforms businesses.

If you want to achieve a goal this year, then why not join the next Relationology Mastermind starting next month? Or if you want to make 2021 the year you write a book, then the second Writing My Book Course starts on 20 April, so book today.

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